Cake Privacy Policy

Effective: February 25th, 2020

When you use these Cake, you’ll share some information with us. So we want to be upfront about the information we collect, how we use it, whom we share it with, and the controls we give you to access, update, and delete your information.

That’s why we’ve written this Privacy Policy. And it’s why we’ve tried to write it in a way that’s blissfully free of the legalese that often clouds these documents. Of course, if you still have questions about anything in our Privacy Policy, just contact us at info@swervelabs.ca

Information We Collect

There are three basic categories of information we collect:

• Information you provide.
• Information we get when you use our services.
• Information we get from third parties.

Here’s a little more detail on each of these categories.

Information You Provide

When you interact with our services, we collect information that you provide to us. For example, some of our features require you to set up a Cake account, so we need to collect a few important details about you, which may include your name, password, email address, phone number, and date of birth. We may also ask you to provide us with some additional information that will be publicly visible on our service, such as a profile picture. Other services, such as commerce products, may require you to provide us with a debit or credit card number and its associated account information.

Of course, you’ll also provide us whatever information you send through our service, such as Cakes. Keep in mind that the users who view your Cakes, and any other content can always save that content or copy it outside the app. So, the same common sense that applies to the internet at large applies to Cake as well: Don’t send messages or share content that you wouldn’t want someone to save or share.

When you contact customer support or communicate with us in any other way, we’ll collect whatever information you volunteer or that we need to resolve your question.

Information We Get When You Use Our Services

When you use our services, we collect information about which of those services you’ve used and how you’ve used them. We might know, for instance, that you watched a particular Cake and sent a few Cakes. Here’s a fuller explanation of the types of information we collect when you use our services:

• Usage Information. We collect information about your activity through our services. For example, we may collect information about:

  • How you interact with our services, such as which filters you view or apply to Cakes, or which Cakes you create, receive, and contribute to.

  • How you communicate with others on the app, such as their names, the time and date of your communications, the number of Cakes and Slices you exchange with your friends, which friends you exchange Cakes with the most, and your interactions with Cakes (such as when you open or save a Cake).

• Content Information. We collect content you create on our services, such as the videos, images, and files you upload, and information about the content you create or provide, such as if the recipient has viewed the content and the metadata that is provided with the content.

• Device Information. We collect information from and about the devices you use. For example, we collect:

  • Information about your hardware and software, such as the hardware model, operating system version, device memory, advertising identifiers, unique application identifiers, apps installed, unique device identifiers, browser type, language, battery level, and time zone;

  • Information about your wireless and mobile network connections, such as mobile phone number, service provider, IP address, and signal strength.

• Device Phonebook. Because Cake is all about communicating with friends and family, we may—with your permission—collect information from your device’s phonebook.

• Camera and Photos. Our product/service requires us to collect images and other information from your device’s camera and photos. For example, you won’t be able to send Cakes or upload media from your camera roll unless we can access your camera or photos/videos.

• Location Information. When you use our services we may collect information about your location. With your permission, we may also collect information about your precise location using methods that include GPS, wireless networks, cell towers, Wi-Fi access points, and other sensors, such as gyroscopes, accelerometers, and compasses.

• Information Collected by Cookies and Other Technologies. Like most online services and mobile applications, we may use cookies and other technologies, such as web beacons, web storage, and unique advertising identifiers, to collect information about your activity, browser, and device. We may also use these technologies to collect information when you interact with services we offer through one of our partners, such as advertising and commerce features. Most web browsers are set to accept cookies by default. If you prefer, you can usually remove or reject browser cookies through the settings on your browser or device. Keep in mind, though, that removing or rejecting cookies could affect the availability and functionality of our services.

• Log Information. We also collect log information when you use our website, such as:

  • Details about how you’ve used our services;
  • Device information, such as your web browser type and language;
  • Access times;
  • Pages viewed;
  • IP address; and
  • Identifiers associated with cookies or other technologies that may uniquely identify your device or browser

Information We Collect from Third Parties

We may collect information about you from other users and third parties. Here are a couple examples:

• App developers, publishers, and other third parties may share information with us as well.
• If another user uploads their contact list, we may combine information from that user’s contact list with other information we have collected about you.

How We Use Information

What do we do with the information we collect? We provide you with a product/service that we relentlessly improve. Here are the ways we do that:

• Develop, operate, improve, deliver, maintain, and protect our products and services.

• Send you communications, including by email and SMS. For example, we may use email to respond to support inquiries or to share information about our products, services, and promotional offers that we think may interest you. We also send you links to delivered Cakes via email or SMS.

• Monitor and analyze trends and usage.

• Personalize our services by, among other things, suggesting profile information, filters/stickers, or customizing the content we show you.

• Enhance the safety and security of our products and services.

• Verify your identity and prevent fraud or other unauthorized or illegal activity.

• Use information we’ve collected from cookies and other technology to enhance our services and your experience with them.

• Enforce our Terms of Service and other usage policies and comply with legal requirements.

We may also use information from Apple’s TrueDepth camera to improve the quality of Slices.

How We Share Information

We may share information about you in the following ways:

• With other users. We may share the following information with other users:

  • Information about you, such as your name, and profile picture.

  • Any additional information you have directed us to share. For example, Cake may share your information when you connect your Cake account to a third-party app, and if you share information or content from Cake to the third-party app.

  • Content you upload or send. How widely your content is shared depends on your personal settings and the type of service you are using. For example, a Cake may be sent to just a single friend you select, but a contributor may also invite their own friends to view and add slices to the Cake.

• With all users, our business partners, and the general public. We may share the following information with all users as well as with our business partners and the general public:

  • Public information like your name and profile pictures.

• With our affiliates. We may share information with entities within Swerve Labs Ltd.

• With third parties. We may share information about you with service providers who perform services on our behalf, including on third-party websites and apps.

  • We may share information about you with business partners that provide services and functionality on our services.

  • We may share information about you, such as device and usage information, to help us and others prevent fraud.

  • We may share information about you for legal, safety, and security reasons. We may share information about you if we reasonably believe that disclosing the information is needed to:

    • Comply with any valid legal process, governmental request, or applicable law, rule, or regulation.
    • Investigate, remedy, or enforce potential Terms of Service violations.
    • Protect the rights, property, or safety of us, our users, or others.
    • Detect and resolve any fraud or security concerns.

  • We may share information about you as part of a merger or acquisition. If Swerve Labs Ltd. gets involved in a merger, asset sale, financing, liquidation or bankruptcy, or acquisition of all or some portion of our business to another company, we may share your information with that company before and after the transaction closes.

We may also share with third parties that provide services to us or perform business purposes for us aggregated, non-personally identifiable, or de-identified information.

Third-Party Content and Integrations

Our services may contain third-party content and integrations. Examples include third-party integrations in email/SMS sending services, storage providers, and OAuth authentication services. Through these integrations, you may be providing information to the third party as well as to Cake. We are not responsible for how those third parties collect or use your information. As always, we encourage you to review the privacy policies of every third-party service that you visit or use, including those third parties you interact with through our services.

How Long We Keep Your Information

We store other information for longer periods of time. For example:

• We store your basic account information—like your name, phone number, and email address—and list of friends until you ask us to delete them.

If you ever decide to stop using Cake, you can just ask us to delete your account. We may also delete most of the information we’ve collected about you after you’ve been inactive for a while—but don’t worry, we’ll try to contact you first!

Keep in mind that there may be legal requirements to store your data and we may need to suspend those deletion practices if we receive valid legal process asking us to preserve content, if we receive reports of abuse or other Terms of Service violations, or if your account or content created by you is flagged by our systems for abuse or other Terms of Service violations. Finally, we may also retain certain information in backup for a limited period of time or as required by law.

Control Over Your Information

We want you to be in control of your information, so we provide you with the following tools.

• Access, Correction, and Portability. You can access and edit most of your basic account information right in our apps. Because your privacy is important to us, we will ask you to verify your identity or provide additional information before we let you access or update your personal information. We may also reject your request to access or update your personal information for a number of reasons, including, for example, if the request risks the privacy of other users or is unlawful.

• Revoking permissions. In most cases, if you let us use your information, you can simply revoke your permission by changing the settings in the app or on your device if your device offers those options. Of course, if you do that, certain services may lose full functionality.

• Deletion. While we hope you’ll remain a lifelong Cake user, if for some reason you ever want to delete your account, you can contact us at info@swervelabs.ca and we will work with you to delete your account and information.

Children

Our services are not intended for—and we don’t direct them to—anyone under 13. And that’s why we do not knowingly collect personal information from anyone under 13. In addition, we may limit how we collect, use, and store some of the information of EU users between 13 and 16. In some cases, this means we will be unable to provide certain functionality to these users. If we need to rely on consent as a legal basis for processing your information and your country requires consent from a parent, we may require your parent’s consent before we collect and use that information.

Revisions to the Privacy Policy

We may change this Privacy Policy from time to time. But when we do, we’ll let you know one way or another. Sometimes, we’ll let you know by revising the date at the top of the Privacy Policy that’s available on our website and mobile application. Other times, we may provide you with additional notice (such as adding a statement to our websites’ homepages or providing you with an in-app notification).